Professional Summary
Sales Manager with 10+ years in B2B building materials across the MENA region, combining commercial execution with strong data analytics and AI automation capabilities. Delivered 16.35% quantity growth in six months through channel restructuring informed by Power BI sell-through analytics and predictive demand modeling.
Work Experience
A track record of driving growth, automation, and operational excellence
ASK Gypsum Factory | BEAM Consolidated
Retail Sales Manager (National Level)
Key Achievements
Led national retail expansion strategy across 5 regions with 20 distributor partnerships
Implemented data-driven sales forecasting increasing accuracy from 40% to 90%
Negotiated and secured SAR 45M in multi-year contracts with major hardware chains
Automated reporting processes reducing manual work by 95%
Built and mentored team of 5 direct reports across multiple product segments
Performance Highlights
Quantity growth in 6 months through strategic channel restructuring and distributor network optimization
Secured in committed multi-year contracts with national hardware chains and retail partners
Dramatically improved forecast accuracy via structured Salesforce pipelines and data-driven planning
Reduced reporting time from 4 hours to 5 minutes through automated Tableau dashboards
Sales and Marketing Operations Manager
Key Achievements
Designed and deployed AI-powered chatbot reducing customer response time by 30%
Automated 80% of routine orders through ERP-chatbot integration
Built n8n workflow automation reducing complaint resolution time by 40%
Implemented QR-code lead capture generating 2000+ qualified prospects annually
Streamlined sales operations across manufacturing, marketing and logistics departments
Performance Highlights
Deployed intelligent chatbot workflow for customer operations achieving 30% faster response times
Automated routine orders through seamless ERP-chatbot integration
Accelerated complaint resolution through n8n workflow automation
Captured qualified prospects annually via innovative QR-code lead capture system
GCC Regional Retail Sales Manager
Key Achievements
Led team of 17 sales professionals (14 reps + 3 supervisors) across GCC Western Region
Achieved 90%+ quarterly and annual target attainment consistently
Improved cross-departmental coordination by 75% through structured communication
Implemented structured coaching program for team development
Expanded market presence across GCC Western Region
Performance Highlights
Consistently achieved quarterly and annual sales targets
Significantly improved cross-departmental coordination and communication
Managed and developed sales team across GCC Western Region with structured coaching
Area Sales Manager | Key Account Manager
Key Achievements
Increased regional turnover by 40% through strategic sales initiatives
Achieved 50% market share growth in Western Region
Grew key account annual consumption from SAR 800K to SAR 7M (775% growth)
Developed and maintained strong relationships with key accounts
Identified and capitalized on new business opportunities
Performance Highlights
Drove substantial increase in regional turnover through strategic account management
Achieved impressive market share growth in competitive Western Region
Grew key account annual consumption from SAR 800K to SAR 7M
Technical Sales Engineer
Key Achievements
Built Northern Region market presence from scratch achieving 90% market share
Established new trading division generating SAR 30-40M annual revenue
Increased territorial sales and project win rate by 45%
Provided technical expertise to support sales efforts
Developed strong customer relationships in new territory
Performance Highlights
Captured dominant market share in Northern Region - built entirely from scratch
Generated annual revenue from newly established trading division
Increased territorial sales and project win rate through technical expertise
Al Arif Contractors and Al Fawzani Partners
Technical Architect
Key Achievements
Produced architectural designs and construction documentation using AutoCAD and Revit
Coordinated with multidisciplinary teams including engineers and contractors
Managed stakeholder communication across multiple projects
Ensured design compliance with building codes and regulations
Supported project delivery from design through construction phases
Performance Highlights
Delivered comprehensive architectural design and construction documentation
Coordinated effectively with stakeholders across multidisciplinary teams