Professional Summary

Senior Sales Manager and Head of Sales with 10+ years leading B2B commercial operations across the MENA building materials sector, with direct ownership of a SAR 200+M annual sales portfolio across multiple product lines. Brings a full-cycle commercial leadership profile: national and regional sales management, distributor network development, key account strategy, territory design, and multi-channel execution - combined with the analytical capability to turn raw market data into executable decisions. Delivered 16.35% quantity growth in six months through channel restructuring, lifted forecast accuracy from 40% to 90% via Salesforce pipeline discipline and Power BI modeling, and negotiated SAR 45M in committed multi-year supply contracts with national retail chains.